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Message: <blockquote data-quote="SoonerP226" data-source="post: 4247195" data-attributes="member: 26737"><p>It’s not about the cost in absolute dollars, it’s about the relative cost increase. In 1970, the national average for gasoline (all grades) was $0.36/gal, but by 1980, it was $1.25/gal. Combine that rise with the fact that the Americans who had been driving in the ‘70s had also lived through actual gasoline shortages, and you had a bunch of people who cared a heck of a lot about their vehicles’ fuel economy. The mid-‘70s was also the timeframe when the EPA started putting MPG numbers on the Monroney stickers of new cars, so you had increased awareness there, too.</p></blockquote><p></p>