Reply to Thread

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.

Message: <blockquote data-quote="SoonerP226" data-source="post: 2049323" data-attributes="member: 26737">I'm not missing the point. The money for printing (and, almost certainly, mailing) the catalog is already spent, so if they just throw the catalogs in the shredder, they get no return on that investment. If, however, they ship them, and one person buys something, they've just gotten at least some return on their investment. Given the way catalog sales usually work, it probably doesn't take many sales at all for them to show a profit, and the number of people who will actually be driven away is likely to be small, even among the ranks of people who are vociferously stating that they will never do business with them again. It's just human nature; in a few months, someone is going to see that CTD catalog on a coffee table and say, hey, I need some stuff, and I've heard of them, and hey, don't they sponsor my favorite show on the Outdoor Channel? Even if they'd heard someone call CTD a bunch of slimeballs around now, they're much more likely to remember the name than the bad rep--there's a reason PR flacks have that adage "there's no such thing as bad publicity."And it's not like CTD only sells ammo, firearms, and accessories that are affected by the current madness, so even now people are buying items in that catalog and getting the advertised deal. Heck, even if they're calling in to order something that is affected, most people are reasonable enough that they'll go with it if the phone rep gives a polite, reasonable explanation as to why they can't honor the deal in the catalog.</blockquote>

Verification