Cigar Aficionado and their ratings can suck it. After smoking some of their highly rated cigars, I don't put a lot of credence in their reviews anymore.
It's really a matter of taste. I've found that the editors at Cigar Aficionado lean toward complex flavor profiles and medium-full bodies. There are a lot of people that lean in the completely opposite direction.
My wife's boss got me into cigars, but we're polar opposites on taste. He likes natural Connecticut wrappers, Honduran fillers, simple flavor profiles, and mild bodies, and I like maduro wrappers, Nicaraguan or Ecuadoran fillers, complex flavor profiles, and full bodies. If it's a double or triple ligero (top leaves from tobacco plant), it gets bonus points for me. We're the same way on beer - Stella Artois for him and Guinness Extra Stout for me.
I mostly smoke Padrón cigars, but I try to keep a lot of variety around, too. Just like Scotch, different moods and conditions call for different flavors. I'm always looking to try something new.