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Message: <blockquote data-quote="JD8" data-source="post: 3151504" data-attributes="member: 24">and don't forget marketing.....hence the lucrative contracts. Hate to say it, this is a brilliant business move, the more I think about it.  Nike is losing market share and this will shake up things with their target demographic.  Now their gear will have a dual meaning and will have less to do with sports on an amount of their gear, I'm sure.  I think Kaep is a douche, but Nike is being  business smart whether you boys like it or not.  Heck, half of you admitted you weren't customers anyways.  Oh well, lotsa good memes will come out of this....</blockquote>