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Message: <blockquote data-quote="SlugSlinger" data-source="post: 3154004" data-attributes="member: 7248"><p>With all the promotions of new products you mentioned, that changes my perspective some.  Unless there were some similar promotions last year, the period sales may have actually declined, excluding these special one time promotions.  For comparitive reporting purposes, the basis should be equal to help derive what is actually driving the variance.  It sounds like in this case, even though the media is pushing their narrative, one cannot say that the controversial ad campaign is specifically driving the period over period change in sales.  There are other variables involved.</p></blockquote><p></p>