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Message: <blockquote data-quote="Werewolf" data-source="post: 1998289" data-attributes="member: 239">Pure Marketing - happens all the time. Some businesses are just less sleazy and more subtle than Dick's.The layout suggests 50% off all ammo and that's exactly what the dicks at Dick's wanted you to see and think. Why? Because once you're there and find out the real deal is buy one at full price and get one of a same or lesser at 50% off most people won't bother to put their selection down and go somewhere else.Walmart is an example of masters of marketing, getting people into the store and keeping them there.Example 1. Ever get a prescription filled at Walmart. Wife does it all the time. Ask them how long to fill it? Answer - every time - 1 hour. Why an hour? People will wait an hour, wander around buy stuff etc etc. Wait more than an hour - they go home and come back. Same principle as pricing stuff at $19.99 instead of $20.Example 2. Walmart advertises DVD players at $39. You go to Walmart to buy the DVD player. They're stacked in a big pyramid in the aisle. You find 'em and immediately say to yourself, "I'm not buying that piece of crap" and end up buying a $69 or higher player - which you could have found at the same or better price somewhere else. Now that's smart marketing.It all boils down to predator and prey. Businesses are the predator and you are the prey.Caveat emptor!</blockquote>