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The Water Cooler
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Ever feel like the food service is slow at McD?
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<blockquote data-quote="MP43" data-source="post: 3672481" data-attributes="member: 1631"><p>I'm dating myself, but I also noticed a significant change in the early nineties. Prior to that time, McDonalds had a simple menu. Coffee, hash browns and Egg McMuffins for breakfast (if they offered breakfast at all, not all the restaurants did.) Burgers, fries, shakes, a fish sandwich and fried apple pies were pretty much it the rest of the time. Probably less than half the restaurants had drive-thus, and they weren't especially prominent. McDonalds never claimed to have the best food, they marketed themselves on being fast, cheap, clean, and consistent, and they were. In the early nineties, they started pushing the drive-thrus more, menus were greatly expanded, marketing went from Ronald McDonald and catchy pop jingles to an urban/hip-hop emphasis, prices took a significant jump, and the restaurants were facelifted to a more uniform, corporate (bland) appearance.</p><p>With many more types of food items to prepare and keep track of, speed and accuracy of order filling took a nosedive. Increasing resources dedicated to the drive-thrus caused the quality of counter service and cleanliness of the dining areas to noticeably decline. And of course you were paying more for it.</p><p>I went from from grabbing a meal at McDonalds once or twice a week to once or twice a year, basically only when there was no reasonable alternative. Yet, the changes must have worked for them. My infrequent visits confirm they've stuck with the newer model of doing business. So despite my thorough conviction that the seventies-eighties McDonalds were superior in almost every way, a majority of the public apparently thinks otherwise.</p></blockquote><p></p>
[QUOTE="MP43, post: 3672481, member: 1631"] I'm dating myself, but I also noticed a significant change in the early nineties. Prior to that time, McDonalds had a simple menu. Coffee, hash browns and Egg McMuffins for breakfast (if they offered breakfast at all, not all the restaurants did.) Burgers, fries, shakes, a fish sandwich and fried apple pies were pretty much it the rest of the time. Probably less than half the restaurants had drive-thus, and they weren't especially prominent. McDonalds never claimed to have the best food, they marketed themselves on being fast, cheap, clean, and consistent, and they were. In the early nineties, they started pushing the drive-thrus more, menus were greatly expanded, marketing went from Ronald McDonald and catchy pop jingles to an urban/hip-hop emphasis, prices took a significant jump, and the restaurants were facelifted to a more uniform, corporate (bland) appearance. With many more types of food items to prepare and keep track of, speed and accuracy of order filling took a nosedive. Increasing resources dedicated to the drive-thrus caused the quality of counter service and cleanliness of the dining areas to noticeably decline. And of course you were paying more for it. I went from from grabbing a meal at McDonalds once or twice a week to once or twice a year, basically only when there was no reasonable alternative. Yet, the changes must have worked for them. My infrequent visits confirm they've stuck with the newer model of doing business. So despite my thorough conviction that the seventies-eighties McDonalds were superior in almost every way, a majority of the public apparently thinks otherwise. [/QUOTE]
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