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Message: <blockquote data-quote="RugersGR8" data-source="post: 2843163" data-attributes="member: 56"><p>While I can agree that some of the ads for modern sporting rifles(EBRs) and polymer frame handguns are driven by the manufacturer’s desire to sell their wares, I also believe that their ads are aimed at selling a product WHERE THERE IS A VERY PROFITABLE DEMAND. There are a number of both men and women who are buying firearms for the purpose/intention of using that firearm for self defense. Also, esthetics has very little to do with their choice of weapons----reliability, form, function and fulfilling the self defense function is their guide to what they want. These same men and women have absolutely no intention of ever going a field to hunt game with that same weapon. One must also remember that a very large amount of weapons and their technology started being used in/by the military and then eventually was then utilized/manufactured for use in the civilian market. Dave Petzal reminds me of a guy going to a GMC Dealership and then whining/complaining that he can’t find any Ford F-250s.</p></blockquote><p></p>