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Message: <blockquote data-quote="aestus" data-source="post: 2028427" data-attributes="member: 2989">I don't support price gouging, especially from large retailers.  Cheaper than dirt is on my permanent **** list. However, there's a point where price increases are expected and in terms of a small business, even needed.  I'm not saying this is the situation with Heartland, but sometimes a shop has to increase the price on items if restocking inventory becomes questionable in terms of time and amount.  The increase of price will hopefully stave off some of the demand so that supplies can last when inventory can be restocked.  If the next inventory is delayed and the amount is less than what you can meet in demand, the extra amount of money might help keep the lights on IF the money wasn't used to make a bigger order of inventory to meet the increased demand. This will most likely result in an increase of price on those same items again in anticipation for the next shipment.  What can absolutely destroy a small shop is when the inventory is completely depleted due to the buying frenzy (and not increasing prices to meet lack of inventory and increased demand.)  Now you're weeks away from the next expected shipment of said items, so everybody is just twiddling their thumbs until then. Distributers are slightly raising prices and you put in a larger order of items to replenish the inventory that was depleted due to the frenzy.  Shipments are delayed due to demand and you still have payroll to make and rent/utilities to pay. You finally get your shipment and it's only half what you need.  Sooner or later you're finding that your stores are mostly empty and customers stop coming in because you are always out of inventory.  Next thing you know, you're laying people off and cutting costs and soon you'll find yourself out of business.There's a fine line between gouging and smart business.  The bigger retailers who have priority and buying power can afford to not raise prices longer and if they do, only in slight increases overtime.  The small shops, don't have that luxury sometimes.  As for Heartland Outdoors, I would say that $49 is a bit on the gouging side, but certainly better than some online retailers selling P-Mags for $60.  Honestly, if I was running a shop, I'd probably be selling Gen 2 mags for about $20-25 and Gen 3 for $30 if inventory was an issue.</blockquote>

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