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The Water Cooler
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Is it time to simmer down a little...
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<blockquote data-quote="okiebryan" data-source="post: 2027312" data-attributes="member: 24457"><p>Before the craziness, when dealers could order in whatever they wanted, and it showed up, there was more inventory to sell, and the over head of the business was spread out over a large number of sales.</p><p></p><p>Now, when you have 5 customers coming in looking for every one item that finally shows up, your traffic does not equal a sale. You can only sell what you can get into the store. This means fewer sales. If demand justifies charging MSRP, and you have the only one of that item available, that's not gouging. It's good sense. Why should I sell you something with little to no profit when I can't make a profit from the 4 guys standing behind you, since I now have nothing to sell them?</p><p></p><p>If your good quality inventory is plentiful and not moving, your prices are too high. If your quality inventory is sold out the minute it arrives, and you are turning away business because you lack inventory to sell customers what they want, then your prices may indeed be too low.</p></blockquote><p></p>
[QUOTE="okiebryan, post: 2027312, member: 24457"] Before the craziness, when dealers could order in whatever they wanted, and it showed up, there was more inventory to sell, and the over head of the business was spread out over a large number of sales. Now, when you have 5 customers coming in looking for every one item that finally shows up, your traffic does not equal a sale. You can only sell what you can get into the store. This means fewer sales. If demand justifies charging MSRP, and you have the only one of that item available, that's not gouging. It's good sense. Why should I sell you something with little to no profit when I can't make a profit from the 4 guys standing behind you, since I now have nothing to sell them? If your good quality inventory is plentiful and not moving, your prices are too high. If your quality inventory is sold out the minute it arrives, and you are turning away business because you lack inventory to sell customers what they want, then your prices may indeed be too low. [/QUOTE]
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