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Message: <blockquote data-quote="Werewolf" data-source="post: 2033650" data-attributes="member: 239">Way way back in time when I was an undergrad at OU Braums was used as a case study when teaching students about basic business. Back then Vertical Integration was the goal for world class manufacturers and retail businesses with the right kind of product to make it work. Vertical Integration can't work for every type of business but for those who sell the right kind of products it surely can and is the ideal model to maximize profit (which for those that don't get capitalism is the real invisible hand or put simply the underlying foundation of the system).Braum's definitely has its business act together and IMO is a business to be admired.</blockquote>