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The Water Cooler
General Discussion
Proposed change to Classified Rules
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<blockquote data-quote="vvvvvvv" data-source="post: 2056456" data-attributes="member: 5151"><p>From the marketing side, I would be somewhat inclined to disagree that this is a no-brainer. We get a lot of first-time traffic generated through the classifieds that yields new members, some of which go on to frequent the site. Some of our listings rank right up there with Gunbroker and Armslist on the front page of Google. Around 20% of our Anonymous user traffic comes in via the classifieds. Anonymous traffic accounts for ~30% of the site's traffic.</p><p></p><p>Overall, approximately 50% of our users return between 1 and 30 times per month, while 27% return 30 or more times per month. So I think hiding the Classifieds should be thought through at least a bit on what the impact will be for growing the community. (I do not have statistics on registration conversions at this time, but our traffic from Authenticated users grows about 5% per week, leading me to conclude that probably 15% of the overall anonymous traffic converts into a registered user.)</p><p></p><p>However, like others said, the community is the focus here, which is why I'm neutral on putting the classifieds behind an auth-wall. However, rather than base it off of post count and time since registration, why not put it behind a pay-wall? In most cases, those willing to pay a few dollars for access would be more reliable to deal with, but it does also alienate certain people who would be great participants but don't want to pay $5 or $10 for access to the classifieds section, as well as make some paying members believe they are entitled to special treatment beyond the classifieds.</p><p></p><p>Regarding gougers, this would be a reason why I would support implementing a reputation system.</p></blockquote><p></p>
[QUOTE="vvvvvvv, post: 2056456, member: 5151"] From the marketing side, I would be somewhat inclined to disagree that this is a no-brainer. We get a lot of first-time traffic generated through the classifieds that yields new members, some of which go on to frequent the site. Some of our listings rank right up there with Gunbroker and Armslist on the front page of Google. Around 20% of our Anonymous user traffic comes in via the classifieds. Anonymous traffic accounts for ~30% of the site's traffic. Overall, approximately 50% of our users return between 1 and 30 times per month, while 27% return 30 or more times per month. So I think hiding the Classifieds should be thought through at least a bit on what the impact will be for growing the community. (I do not have statistics on registration conversions at this time, but our traffic from Authenticated users grows about 5% per week, leading me to conclude that probably 15% of the overall anonymous traffic converts into a registered user.) However, like others said, the community is the focus here, which is why I'm neutral on putting the classifieds behind an auth-wall. However, rather than base it off of post count and time since registration, why not put it behind a pay-wall? In most cases, those willing to pay a few dollars for access would be more reliable to deal with, but it does also alienate certain people who would be great participants but don't want to pay $5 or $10 for access to the classifieds section, as well as make some paying members believe they are entitled to special treatment beyond the classifieds. Regarding gougers, this would be a reason why I would support implementing a reputation system. [/QUOTE]
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