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The Water Cooler
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Transformation of the news as we know it..
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<blockquote data-quote="Rustygun" data-source="post: 3700949" data-attributes="member: 4711"><p>So I think this changed in the 70’s. About then is when the owners manual for a vehicle changed from detailed instructions on how to set valve clearance to “do not drink the fluid in the battery” </p><p></p><p>Seriously the media has learned that if they lower the message to the 4th grade level they can convey a message clearly. Look at advertisements on TV. A green lizard selling insurance, WTF? No information as to Why is this insurance any better than the next, just a little green lizard. Car ads that show an attractive person smiling as they race through dried leaves on a highway in the middle of a <u><em>green</em></u> forest. Nothing about the engine drivetrain or warrantee. pushing the idea that you will be better looking & happier driving this car. Appealing to emotions not facts or common sense.</p><p></p><p>also note that they Target the audience, for example : high end car and Rolex watch ads during a golf tournament. Fast food commercials during dinner time, pizza ads during a football game etc. if you want to see the media’s perception of the aveage IQ of the audience for any TV show look at the commercials. I have not watched the simpsons in years but I bet every ad on the show is focused on a 4th grade level mentality. </p><p></p><p>sorry for the rant.</p></blockquote><p></p>
[QUOTE="Rustygun, post: 3700949, member: 4711"] So I think this changed in the 70’s. About then is when the owners manual for a vehicle changed from detailed instructions on how to set valve clearance to “do not drink the fluid in the battery” Seriously the media has learned that if they lower the message to the 4th grade level they can convey a message clearly. Look at advertisements on TV. A green lizard selling insurance, WTF? No information as to Why is this insurance any better than the next, just a little green lizard. Car ads that show an attractive person smiling as they race through dried leaves on a highway in the middle of a [U][I]green[/I][/U] forest. Nothing about the engine drivetrain or warrantee. pushing the idea that you will be better looking & happier driving this car. Appealing to emotions not facts or common sense. also note that they Target the audience, for example : high end car and Rolex watch ads during a golf tournament. Fast food commercials during dinner time, pizza ads during a football game etc. if you want to see the media’s perception of the aveage IQ of the audience for any TV show look at the commercials. I have not watched the simpsons in years but I bet every ad on the show is focused on a 4th grade level mentality. sorry for the rant. [/QUOTE]
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