Reply to Thread

Message

<blockquote data-quote="HMFIC" data-source="post: 2050917" data-attributes="member: 7539">Interesting read...<a href="http://www.people.hbs.edu/jrotemberg/workcurr/fairpri6b.pdf" target="_blank">http://www.people.hbs.edu/jrotemberg/workcurr/fairpri6b.pdf</a>Pages 21 and 29 are especially pertinent.&nbsp; There seems to be good science behind the concept that anger over lack of expectation causes more people to feel as though an increase is &quot;unfair&quot;.The perception that prices are unfair sometimes elicits strong consumer reactions. Con-sumers have, on occasion, challenged price discrimination, denounced price increases, andobjected to price reductions. This paper has sought to provide a theory that explains howsuch distinct pricing patterns can be viewed as unfair. The aim of this theory is to predictwhen consumers will be angered by prices.</blockquote>

[QUOTE="HMFIC, post: 2050917, member: 7539"] Interesting read... [url]http://www.people.hbs.edu/jrotemberg/workcurr/fairpri6b.pdf[/url] Pages 21 and 29 are especially pertinent. There seems to be good science behind the concept that anger over lack of expectation causes more people to feel as though an increase is "unfair". [I]The perception that prices are unfair sometimes elicits strong consumer reactions. Con- sumers have, on occasion, challenged price discrimination, denounced price increases, and objected to price reductions. This paper has sought to provide a theory that explains how such distinct pricing patterns can be viewed as unfair. The aim of this theory is to predict when consumers will be angered by prices.[/I] [/QUOTE]

Verification