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Message: <blockquote data-quote="BryanDP" data-source="post: 3622458" data-attributes="member: 1111">Sometimes if a radio group has and underperforming station they'll use it to go after a competitor that beats their primary station. It may very well have nothing to do with a third of the same format making any sense.For example "RADIO GROUP A" has a country and a rock station in their portfolio. The rock station does OK, but has never been anything extraordinary in the ratings or has been steadily declining. The country station does very well but is constantly being challenged by a sports station owned by "RADIO GROUP B." RADIO GROUP A, right near the beginning of OU football season an during an uptick in a pandemic where many people will not be able to attend a game in person decides to flip the underperforming rock station into a new sports station (which looks to me to basically be a simulcast of an already in-place network across the state.) That makes it super affordable to launch.  The new station will have at least some minimal ratings which will take some ratings points from the other sports stations which help their country station.I don't know the above to be the exact scenario, but it's probably something like that. The point is, radio groups don't always launch a new station because they think that's what the markets needs.Bryan</blockquote>