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The Water Cooler
General Discussion
Why did these 5 American car brands die?
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<blockquote data-quote="MP43" data-source="post: 3693429" data-attributes="member: 1631"><p>That wasn't as much the case with previous generations as it is today, and AMC built their brand around around catering to buyers looking for solid, basic transportation. Trouble with that was that bells and whistles are where most of the profit is. Even when their cars were selling well, they were perennially strapped for the cash needed for restyling and new product development. I'm sure they thought partnering with Renault would allow them to expand and modernize their product offerings, and bring new buyers into their showrooms without a big capital outlay they couldn't afford, but it turned out to be a fatal mistake.</p></blockquote><p></p>
[QUOTE="MP43, post: 3693429, member: 1631"] That wasn't as much the case with previous generations as it is today, and AMC built their brand around around catering to buyers looking for solid, basic transportation. Trouble with that was that bells and whistles are where most of the profit is. Even when their cars were selling well, they were perennially strapped for the cash needed for restyling and new product development. I'm sure they thought partnering with Renault would allow them to expand and modernize their product offerings, and bring new buyers into their showrooms without a big capital outlay they couldn't afford, but it turned out to be a fatal mistake. [/QUOTE]
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Why did these 5 American car brands die?
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