I've never heard of Kewpie before...
Just like Hillside said, it is the best. Creamy, a little sweeter than normal stuff. Its definitely different, and I really enjoy it on sandwiches, especially tuna salad sandwiches. Mix it with Sriracha and you get the best spicy mayo (although I think regular mayo is plenty spicy on its own).It's the best mayonnaise. It comes from Japan and you can make designs with it. Essential for a teriyaki shop style salad dressing. It's creamer than regular mayo and just a little sweet. Texture is more like home made mayo
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You can find it at the Super Cao Nguyen, same aisle as the cold noodles and cold drinks. Definitely worth a try.