Tacoma's have kind of always been like that. Tacoma's and wranglers sometimes. I got a good deal on one new Tacoma and sold it a year later for the same price late 2000s.Funny that you said that I end up buying a TOYOTA Tacoma. I did pay MSRP. I saw used Tacoma 1 or 2 year older and 30,000 plus miles going for about the same monies that I pay for a new one.