The other day, a woman in the deli section of my hometown Lawton Walmart asked me if she could help me find something. I said "liverwurst" She said she did not see any and the male store employee next to her said he never heard of such thing. I found it actually myself a few seconds later. It is actually branded "John Morrell Braunschweiger". Perhaps people in this part of the country aren't familiar with this product not that Walmart employees are the sharpest knife in the kitchen drawer.