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The Water Cooler
General Discussion
Not exactly cord cutting, but...
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<blockquote data-quote="SoonerP226" data-source="post: 4194068" data-attributes="member: 26737"><p>The absolute worst for that was the reboot of Hawaii Five-0. They whored themselves out to anybody who could scratch a check: every time a vehicle rolled up, they had an obvious beauty shot to make sure you knew it was a Chevy, and when they needed to search for something, they said "let me Bing that" (even though actual Bing users didn't even say that). The worst one of all, the one that got me to turn the channel and not go back, was when they had the food truck owner sitting at a table next to his truck--not only was the table loaded with perfectly-wrapped Subway sandwiches, but they also had him singing the praise of Subway. It was just way too far over the top.</p><p></p><p>I mean, product placement is nothing new; car companies had been supplying vehicles to shows for decades, but they were never that "in your face" about it. I mean, Ford supplied the vehicles for Jack Lord's original, but you just saw them appear naturally in the show, not screeching up to a closeup of the car's badging, and they only got called out in the end credits...</p></blockquote><p></p>
[QUOTE="SoonerP226, post: 4194068, member: 26737"] The absolute worst for that was the reboot of Hawaii Five-0. They whored themselves out to anybody who could scratch a check: every time a vehicle rolled up, they had an obvious beauty shot to make sure you knew it was a Chevy, and when they needed to search for something, they said "let me Bing that" (even though actual Bing users didn't even say that). The worst one of all, the one that got me to turn the channel and not go back, was when they had the food truck owner sitting at a table next to his truck--not only was the table loaded with perfectly-wrapped Subway sandwiches, but they also had him singing the praise of Subway. It was just way too far over the top. I mean, product placement is nothing new; car companies had been supplying vehicles to shows for decades, but they were never that "in your face" about it. I mean, Ford supplied the vehicles for Jack Lord's original, but you just saw them appear naturally in the show, not screeching up to a closeup of the car's badging, and they only got called out in the end credits... [/QUOTE]
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