Hey - looks like they're also starting to use free phones to try and entice people to sign up for this disaster, at least in Tenn. I'm sure it will spread, just like STDs among the people like those in the ads.
http://www.washingtontimes.com/news/2013/oct/3/cell-phones-offered-obamacare-buyers-tennessee/
http://www.washingtontimes.com/news/2013/oct/3/cell-phones-offered-obamacare-buyers-tennessee/