I buy things I don’t need to impress people I don’t know.I cannot believe anyone would ever pay that high a price for their stuff. It’s ridiculous. They may work but they ain’t the only coolers that do what they do. And as someone already said. There are plenty of competitors that are half the price. To me they are just a fad. I see people driving around with yetti stickers on their cars and trucks. I don’t get that. Why would someone want to put a cooler sticker on their car? For show that’s why.