+1I would fire everybody who thought this was a good idea.
go to web and look at "BUD" chart over the last 3-6-12 months - this was not even a blip on their radarThat's kinda like closing the barn doors after the horse has already ran out. I think AB may be too late to bring their "loyal patrons" back considering the damage that's been done.
Meanwhile, the folks over at Golden Colorado are just silly about it.
3 words P B R
She was paid 414K a year to make those types of marketing decisions... How'd that work out AB?Still not drinking it, but it's a move in the right direction.
Woke Bud Light marketing chief takes leave of absence after transgender influencer disaster | Blaze Media
Alissa Heinerscheid, the marketing director of Bud Light, has taken a leave of absence and has been replaced after a damaging marketing disaster promoting the transgender agenda. The development was first reported by Beer Business Daily. Heinerscheid will be replaced by Todd Allen, the global...www.theblaze.com
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