Actually shows some are marked down to $479:
http://www.academy.com/webapp/wcs/stores/servlet/Product_10151_10051_124119_-1?N=39632023
http://www.academy.com/webapp/wcs/stores/servlet/Product_10151_10051_126593_-1?N=39632023
http://www.academy.com/webapp/wcs/stores/servlet/Product_10151_10051_126591_-1?N=39632023
then $50 off:
http://academy.shoplocal.com/academ...ge&storeid=2622188&rapid=1208307&pagenumber=6
so $429? Not bad.
I think that $479 is including the $50 off. They are $529 (regular Academy price) - $50 sale = $479.