I talked to a Savage Factory Rep at Bass Pro in Okc several years ago. He told me that guns, ammo, and parts are sold by the factories at extremely low profit levels because the competition among them is intense to deliver a product at the lowest price. Customer Service and the online reputation for producing the best is what drives sales, among other things.Listening tp the GunTalk radio program with people calling in .....this service report about Henry sounds about par for most of the gun manufacturers. Seems like one of the last true customer centered industries.