Thats off the Rapala site Msrp , Sheels had em for $99 with light and aerator a while ago.
Walmart has the 2 Battery with knife and case at $122.
Really looking for performance information.
I have a Bubba I keep in the boat.
I have an American Angler I keep in the RV
I have a Rapala I keep in the kitchen
Can't say any is better than the other. They all work as designed.
Went to an estate auction. Bought a large tote that was duct taped shut for $7. All 3 knives were in tote, in their factory packaging, unopened. Along with 10k LSWC .429 Hornady bullets and 100 toothbrushes. Guess I got my $$$$.
I have had a Rapala cordless for 4-5 years at least. works great. I personally like it alot and it last a long time. It isnt the R12 as that may be the new model, but it looks like it just about.
I paid about 90-$100 -4 years ago
point being I would not pay more personally for a bubba only because i like the rapala and have had good luck with Rapala. Probably nothing wrong with Bubba-just a bit more $$