I think it's a great idea. They need to give up on passing gun laws. Use all the anti-gun monies they can collect for this new campaign. Then concentrate all the advertising in the major cities where it will do the most good. I'm sure all the gang bangers need is someone to tell them what they are doing is bad. As for the rest of us, well my only shame is that my little brother has 4X as many guns as I do.