It’s got the good stuff in it.
Seriously, George has worked with a seed company to pick plants that are attractive and beneficial to deer as well as game birds, and in my opinion, it would be insane on his part to advertise the contents. I can tell you from personal experience that it works, and deer absolutely love it. I bought 50lbs last year and am buying 50lbs again this year. If it wasn’t worth it, I dang sure wouldn’t spend the money or go to the effort of planting it.
It is THE LAW that he advertise what is in it.
https://www.ag.ok.gov/cps/seed.htm