I can honestly say I don't own a single thing with a Yeti logo on it and I haven't shopped at Dicks since I received a gift card from them. I almost didn't go use it, but they already had the money. We can only do what we can do. Collectively though, it can make a difference.
NRA will be making a statement later. Sounds like someone at NRA jumped to the same conclusion as on here, before they actually determined what YETI was doing.
I think most of us made comments stating “assuming this is true”. I know I did. With that said, the barrage of emails they likely found in their inbox this morning forced them to publicly acknowledge support for the 2nd Amendment.