I know for a fact that Garth helped a family stranded in Tulsa years ago during Christmas. Their car blew an engine while they were on their way cross country to be with relatives. What did he do? Bought them a brand new car, and had it delivered! He did not know them nor had he ever met them.
Marketing Guru someone said he was....
Yes, market rates for advertising during holidays are sky high with everyone on the home front, staying in...Few thousand for a car vs paying millions in TV ads, plus prime spot...News. ...plus if enough people cry...it goes national....