Letter from Midway USA

[93turbohatch]

Dear Valued Customer,
In the spring of ‘77, I left the Air Force and moved to Columbia, MO to pursue my dream of running a gun shop. You see, I’d always loved the outdoors; especially shooting and hunting. Some of my fondest childhood memories involve shooting and hunting with my dad and brothers. Then, as an adult, some of my greatest joys have come while shooting and hunting with my wife, my kids, my friends and now my grandkids. I love this industry, I love our way of life and I love serving Customers.
Now, our way of life is being challenged like never before and our Customers are responding with a flood of orders. In the 35 years I’ve been in business, I’ve never seen anything like this.
We’re monitoring the political environment, our industry’s capabilities and our business on a daily basis and making policy and process changes to better serve Customers. But please understand, while we’re still able to get most orders out the same day they’re placed, you may experience longer than normal wait times on the phone or when you chat with us on the web. Also, it’s taking us a few extra days to respond to emails. Finally, we’re out of a bunch of products I know you want which breaks my heart. And when we do get them in, they rarely spend the night in the building because they’re ordered almost immediately. We’re tirelessly working to get products in the door and out to Customers as fast as we can. But, until supply catches up with demand, we’re having to limit quantities and backorders on certain products.
One thing we haven’t done is change our prices because of this surge in demand. Prices do change from time to time as they always have, but we’d never change prices because of something like this. Our pricing strategy is one of the reasons we’ve put quantity limits on certain products. We’ve all seen certain products selling two or three times higher than normal, and MidwayUSA doesn’t want to enable that type of activity. Also, we want to serve as many Customers as possible when we receive high-demand products. If it’s any consolation, none of our Employees can order products with quantity limits (myself included). We’ve all agreed to put Customers first. And that’s the way it’ll always be at MidwayUSA.
As always, everything we do is intended to be in the best interest of our Customers and we’re eternally grateful for your patience and loyalty.
Thanks for Your Business!
Larry Potterfield Larry Potterfield
Larry Potterfield,
Founder and CEO of MidwayUSA


These guys are awesome!!

 

[Boehlertaught]

Agreed!

 

[Oklahomabassin]

Is this a new letter or the one already posted?

 

[sfeisal]

Awesome indeed!

Only problem I have with their approach is that. let's say you order 5 PMAGS (I think the limit is 2) and they send them as they can but in separate shipments, each shipment incurs it's own shipping charge whereas Brownell's you only pay shipping once, regardless of how many shipments it takes to get your stuff.

 

[pinkhamr]

Looks like the same eMail ..... Still good to read though ......

 

[HarryBear]

"And that's the way it is"

 

[Shadowrider]

Got this yesterday. It a new one.

Dear Valued Customer,
One million is an attention-getting number, no matter what the circumstances. At MidwayUSA, Brenda and I - along with the MidwayUSA Employees - have celebrated a good many 'one million' milestones during the last 35+ years.

In 1983, our seventh year in business, we reached the milestone of one million dollars in business during a single calendar year. 2008 was the first year we filled one million orders for our Customers. In 2012 your NRA "Round-Up" contributions, through MidwayUSA, exceeded one million dollars during that single year. Please note that NRA "Round-Up" contributions come from you, our Customers, and each week since 1992 we have sent your contributions directly to the NRA/ILA National Endowment for the Protection of the 2nd Amendment. Our Customers should get all the credit for that, we just collect and remit your money. Now, in March of 2013 came another milestone to celebrate - one million active Customers - Customers who have ordered from MidwayUSA during the last twelve months. For a country kid from Missouri, that's an amazing milestone.

I believe our vision to be the best-run, most-respected business in America, for the benefit of our Customers, our family values and our relentless pursuit of Customer Satisfaction are what brought us to this milestone of one million active Customers. Brenda and I, along with all the Employees at MidwayUSA, thank you very much for your support.

As you might imagine, we gave quite a bit of thought as to how we could celebrate. Should we choose our one millionth active Customer and give he or she a special gift? Well, we could have done that, but all of our Customers are equally important, not just the one who put us over the top. Then someone came up with the idea that we should donate $1 to the NRA for each of our active Customers. Well, let's see, what is $1 times one million?

And so it was! On Monday morning about 10am, when we went over one million active Customers, MidwayUSA authorized our bank to send a wire transfer of one million dollars to the NRA/ILA National Endowment for the Protection of the 2nd Amendment; because we can and because we should.

Now this is putting your money where your mouth is and I'll be a customer for life!

 

[Shooter77]

Good for them. We need more businesses like this.

 

[elwoodtrix]

I got one too... and the back ordered pmags @ $12.30 a piece are on their way.....