Really?? LOLIt’s a logo and a phrase. It’s of zero value. It’s just feel good crap. I’m sure there are plenty of other reasons to hire a marketing professional for developing something catchy to bring folks in the door but a state logo and a two word phrase will realize zero return for the investment. Aside from possibly making residents buy new crap as mentioned above. So, if they wanna waste money I think they should waste it in the state.