I doubt I'll even do that... don't feel like watching the ads of companies that are using the NFL as their venue. Kinda like abstaining from buying Papa John's pizza. I believe they got the hint that their sales decline might be related to hitching their wagon to massive spending on advertising during NFL games. I saw some of their commercials being broadcast with the NBA, which I don't recall seeing before - maybe they got the hint?
Speak with your wallet - not just to the NFL by not attending games or watching on TV, but by letting their corporate sponsors know that you disapprove of their choices, as well. That's my thought on it, anyways.
+1