Most people take the viewpoint of "someone else will do it".
Then you have the political campaign. There will be a lot of bad information out there, and people will believe it and accuse the petitioners of trying to swindle them.
Ya, getting it on the ballot is only half the battle. Even if you manage to do it relatively cheap with lots of grass roots help, you then have the campaign and need a serious influx of money. If it every gets written up though, I would volunteer to be out there with a clipboard getting signatures even though in general, I hate people (maybe not hate, but I'm not a socializing, say hello to strangers, people person).