I went to a bearing failure analysis class once put on by a Japanese bearing manufacturer as part of getting a cert for vibration analyst at a plant I worked for once. They produced a lot of sealed bearings that were advertised as lubed for life.IDK man, if anyone is telling a big fish story, I'd think it was the ones who have told us they're "lubed for life" and brought us suspension components and u-joints that never need grease.
So, I had to ask the question, how long is the lifetime expectancy? His response with a smirk was until they fail.