It's all in the approach... The dems campaigned like pastors and preachers. They inspired and encouraged with what they said they could do. Absolute lies all of it, but like religion, people will believe what they want to believe. On the flip side, pubs campaigned like pastors and preachers of Westboro. Constantly assigning blame to the other side. Asking voters "how can't you see they're wrong" and it came off very bitter. Somewhat true, but like religion, people will believe what they want to believe... Perception is reality these days. We can't go into another election as the bitter old-hat losers.