As I always say to the man's question, "What (gun, vehicle, etc) should I pick out for my wife?" Any man that presumes to shop for a woman and expects her to like the choice is braver than I!! .........or less experienced
I don't think of it as an ad, just educational TV.
I can simply ignore it. The wife on the other hand hits the mute button. I don't blame her. It's so very old, run its course, obnoxious, presumptuous, upstaging, and weenie-fying.
Knowing my wife, I could probably make a 99.99% correct estimate of what she would select right down to the color. However, I wouldn't dare to be presumptuous of what my wife would select on her own. It is disrespectful of her equal position in the marriage.
That said, in vehicle choice, I prefer red, the wife leans toward black.