They tried it with Zima. Luckily, they failed.
They tried harder with Mike's Hard Lemonade. Once again, they were vanquished.
The latest, and perhaps most insidious, attempt is Jeremiah Weed. The forces of ***** Beer are everywhere, brothers and sisters. Don't let them use "manly" commercials to sell you on what's basically Smirnoff Ice.
Do your part! If any of your bros show up at the barbecue with Jeremiah Weed, slap them in the back of the head and name them for being a little *****. Then make them shotgun a Budweiser. It's God's way.
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