This will likely impact their sales, but not by all that much or that long. Some of us have long memories but most don't. That's just the way it is. I manage 24 tires for our household. I usually buy Michelin but I'm not welded to that choice. If something better exists I'll buy it. The only Goodyear tires I have are the OEM Duratracs on my ZR2. I was actually considering them come replacement time because they've worked better than expected and are a few bucks cheaper than BFG KO2's, but I think I'll spring for the BFG's instead. It's only 4 tires, but still...