He started out making videos of himself playing first person shooter video games. He just somehow progressed toward real firearms. Pretty sweet ones at that. Most kids that play all the lateast and greatest first person shooter games know who is. Even my 13 and 14 year old nephews follow him on youtube. I would assume that is where most of his folows come from. The 12-25 year old I like to blow stuff up on tv with my joystick crowd. On the other hand it would be nice if he would point out some safety tips every now and then.