Good people reward good people with business, and word spreads quickly.
All will reward those businesses that have been bullied into sacrificing profits for now... Mainly because everyone want preferencial treatment, and so they'll have enough to flip half to pay for the whole... But when prices eventually come down, most of these jack booted price nazi's will go along, status quo, buying all their stuff from the big box (Academy, WalMarx, Dicks, BassPro, Cabelas) and the Internet just to save a dollar... Sad but true. The single biggest weakness to principal is money, and saving money is making money