What I read in one of those is that the NRA won't support the bill, it just won't actively protest the bill.
The NRA is a 2nd Amendment organization...why would we expect them to expend funds and political capital on a non-2nd issue? Especially in terms of legislation that is not likely to pass anyway.
Twisting it to suggest that the NRA is against free speech is misleading.
Umm... they were actively against it until they got their exemption. After getting their exemption, they are "officially neutral".