They're spending it to try to attract more new customers, and you can't justify hiring more people until you have the customers to generate enough revenue to pay more people.
Companies and freelancers in my industry are turning down work left and right because of the demand from companies with money to spend on marketing who are trying to get more customers. If someone in the web development or design industry tells you they can't find work, then they've either screwed too many clients in the past, they are just being lazy, or they chose to specialize in a niche that has zero demand and you probably won't find another developer to maintain your project after they're gone. Our problem in this industry now is there is so much demand that there are extremely few talented individuals still available.
Companies and freelancers in my industry are turning down work left and right because of the demand from companies with money to spend on marketing who are trying to get more customers. If someone in the web development or design industry tells you they can't find work, then they've either screwed too many clients in the past, they are just being lazy, or they chose to specialize in a niche that has zero demand and you probably won't find another developer to maintain your project after they're gone. Our problem in this industry now is there is so much demand that there are extremely few talented individuals still available.