I agree about the everyday prices, but that's not how my wife and I shop. As noted above, I'm currently getting some 12 packs of Pepsi 78 cheaper than the Crest price with a little bit of leg work. But if one just goes in and fills a basket and goes, I agree Crest probably has the better prices.
or you could save a 100% and not buy it. lolz, and plus think all the money you would save in the future at the dentists and doctors!!!!