Costs have increased for sure. Used to get a 50 round box of aluminum cased CCI 9mm at Academy for $4.86. Bought a case one time and they tried to charge me that for 20 box case. I couldn't do it and told the girl she rang it up wrong. Now that would have been a deal! I'm talking about the sellers who gouge others including some ammo sellers online.I do not think ammo companies are trying to rip people off. I do think Inflation is out there, combined with shortages due to production shifts and increased demand. Things that have effected ammo prices:
1) Shift to 6.8 SPC production,
2) Increased demand due to ukraine, now israel, \
3) No production or mining of lead since the obummer years
4) Brass and powders not only need metallic ores and other minerals, heat is needed, and you all know that NG and Oil and Electricity has gone up
5) Taxes and compliance
6) Reliance on gov't for primer production
7) Inflation on the cost of the metals themselves in raw form and final product.
The writing is on the wall, ammo is going up and will become more scarce, especially in non military calibers, 30/30, 30 0-6, 270 Win, 22. LR and 22.WM... If 6.8 SPC becomes the new military rifle caliber, eventually 5.56 will be like 30 0-6 or 30/30 (decades out?) Could happen to .308 as well.