I am just going to come out and say it. Plan B survival Blatantly ripped off my old stores name. PlanB Outfitters which I still own the rights too.
This was the first thing I thought of when hearing the name.
Quoted for posterity. The use of 'they' in your first post instead of 'we' is disingenuous when you are affiliated with the business.
If your first post didn't keep people from the forum out of your establishment, the second one firmly planted the nail in that coffin for quite a few of us.
Bingo.