Yes, I totally support their RIGHT, but that doesn't mean I will monetarily support the business.
Want to have a peaceful parade, I support your right to parade. I will not attend the parade. 2 totally seperate issues.
I had a business. Had political candidates wanting to put up posters in my windows.
All were told, "NO".
Whether I supported the candidate or not it wasn't a matter of business and I wouldn't alienate half of paying customers, many of whom would no longer be customers. I did not speak politics or religion with customers.
When a business decides to take a political or religious stance, they deserve the repercussions they receive.
Other side of the coin, Hobby Lobby and Chick-Fil-A, took a stance and have received the same treatment.
By contrast though, if you drive along Highway 152 east of Mustang, you can see that Hobby Lobby keeps expanding their warehouse spaces.