Holy bejeebus this is THE reason I have no interest in modern Harley whatsoever. I don't want to buy a lifestyle; I already have one.
Redneck- I'm not directing a shot at you so I hope you don't take it that way.
When I say sell the lifestyle, I mean that we tell the potential buyer, how much better their life's will be if they buy. And when people choose to buy HD's they know what it is, People that buy HD's dont need to be convinced that Harley is better than Honda, they already know.