Doing the right thing when no one is looking. Trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent. "On my honor....", etc. At the last gunshow, I had TWO different people overpay me with a $100 bill. I handed it back like it was burning my hands. They didn't even thank me, but that didn't bother me. I did it for ME not them.