I read an article once that said Five Guys is intentionally expensive, they followed the Starbucks model.... charge more in order to attract the crowd that likes to feel better about themselves because they pay more for coffee/burgers.
I paraphrased it but no kidding, that's essentially what the article said. I like Five Guys okay, but yeah they're kind of pricey for a burger.
Yeah, I figured as much. I won't be going back. Ever. The coup de grace was the tip jar on the counter as well as the tip option on the CC keypad. Dude! You took my order and handed me a ******* cup!